VietJet Air, also known as VietJet, is a Vietnamese international low-cost airline headquartered in Hanoi, Vietnam. The airline took to the skies with its inaugural commercial flight and has since established itself prominently both in the domestic and regional aviation market. VietJet stands out due to its attention-grabbing marketing strategies, including the introduction of cabin crews wearing bikinis on selected flights, which was both innovative and controversial. This marketing tactic garnered international attention and underscored the airline's bold approach to establishing its brand identity. The fleet of VietJet is quite modern and comprises a mix of aircraft tailored to provide efficient service for both short and long-haul routes within and beyond Vietnam. The company's focus on cost efficiency and performance, without compromising safety and comfort, makes it a popular choice among travelers seeking affordable air travel options.

Over the years, the airline has significantly expanded its network. Its flight operations are known for high utilization rates, with quick turnaround times and a high frequency of daily flights on key routes, reflecting the robust demand and growing aviation market in the region. VietJet offers a vibrant array of services that enhance the customer experience while maintaining affordability. It provides a variety of ancillary services, including flexible baggage options, in-flight shopping, and diversified meal choices catering to various dietary preferences and cultural tastes.

Additionally, the airline often features promotional fare campaigns and loyalty programs that appeal to a broad segment of passengers, from business travelers to tourists. The online booking system of VietJet is user-friendly, making it easy for passengers to plan and book their travel, further facilitating the popularity of the airline among tech-savvy consumers. This strategic focus on service and technology integration helps VietJet to remain competitive and continue its trajectory of growth in the ever-evolving aviation industry.